| [ Lexcelerated News ]
March 2008
The Story Behind Our New Logo
The brackets enclosing the name “Lexcel” communicate a number of the company’s attributes and benefits.
On a technical level, brackets are used in computer programming to access array elements, especially in C-like languages. In programming manuals, brackets denote optional parameters.
As punctuation, the left and right brackets signify a front and back end respectively, representing Lexcel’s comprehensive scope of end-to-end solutions.
Grammatically, brackets enclose explanatory material. For example, Lexcel [transaction origination, processing networks, clearing & settlement, planning and capacity testing]. This use of brackets describes the breadth of Lexcel’s suite of advanced software products.
On a purely visual level, brackets set apart what is contained within them. Brackets surrounding the logo exemplify Lexcel’s end to end testing capability, supporting their position as the leader in EFT testing. |
